Nowadays, businesses are always on the lookout for new strategies and techniques to target customers. Out of all the methods, one that has become an local part of effective multi-channel…

A company’s customer service may make or break it. Consumers today expect quick responses to questions and fixes to support tickets, and they aren’t hesitant to take their business elsewhere…

Given its high response rates, SMS is widely used as a marketing channel. Some of the finance, logistics and technology companies even use SMS to send order confirmation alerts and…

With 98% read rates and 5x the response rates (vs email), SMS serves as an effective customer engagement channel for small and large businesses across different industries. While many businesses…

Understanding your audience, and personalizing your messages and offers based on their behavior has a huge impact on your campaign effectiveness. Whether it is generating new leads, increasing sales conversions,…